Hijinx Helloween 2024 - Activating three major Sydney venues with production design, menu design, video and live performances throughout an entire month.
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In October 2024, I collaborated with Funlab and Fireball to transform the Alexandria Funlab Precinct into a fully immersive haunted world for an entire month.
The experience spanned Holey Moley, Hijinx Hotel, and Archie Brothers, reimagining these venues through custom-built props, environmental storytelling, themed cocktails, animated screen content, and a rotating roster of live scare actors. Existing spaces were progressively transformed into haunted environments, creating a cohesive narrative that guests stepped into the moment they arrived.
Across the month, we welcomed over 75,000 guests, delivering a high-volume, repeatable immersive experience embedded within an active entertainment precinct
As Executive Producer, I led the end-to-end delivery of the project, coordinating a multidisciplinary team including a Creative Director, 15 production crew, 5 set designers, 30 performers, makeup and costume departments, animators, and a dedicated film crew. I managed detailed production timelines, rehearsals and rotations, and major project budgets, while liaising closely with venue operators, the client, and the sponsor to ensure seamless integration across multiple live sites.
The result was a scalable, commercially successful activation that balanced spectacle with operational precision, transforming a functioning entertainment precinct into a month-long immersive horror experience.
